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Product

Innovation is key to our success. We are focused on developing products that achieve excellence in customer satisfaction, meet environmental and social responsibilities, and improve manufacturing efficiency.

Our two focus areas

Product Development

Innovate to protect more lives

Quality

Deliver high quality products and services

Medium-term targets

  • Attain 4-7% R&D expenditure year on year
  • Increase Revenue from new products

Product Development

We develop mission-critical personal protection which protects and ensures the safety of the end user in extreme and harsh environments. We protect those who protect us, including special forces, soldiers, first responders and civilians, with our innovative solutions.

By being innovative we ensure the long-term future of the Group by developing new and enhanced products to deliver growth and continue to meet the stringent requirements that our customers expect from us. We use the new product introduction process (NPI) as a framework to help us streamline the different stages of product development.

Quality

Product safety and quality are at the core of all our business practices. We have put in place a variety of tools to prevent, detect and manage quality issues including internal quality audits, supplier audits, root cause analysis and our ISO 9001:2015 certified quality management system (QMS) which we are certified at all our sites. Many of our products are approved to customer industry safety standards which involves rigorous testing such as NIOSH and CE.

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Our New Product Introduction (NPI) Process

Our NPI process ensures we are cross-functional from the earliest stages. This supports the alignment of the full organisation to deliver products that achieve excellence in customer satisfaction, environmental and social responsibilities, and
manufacturing efficiency.

In total our NPI framework is made up of seven stages; Envision, Explore, Frame, Develop, Scale, Launch, and Continuous Product Improvement. The first three stages form part of our Front End of Innovation (FEI) which is the early screening and refining of new product concepts. Our NPI framework also includes Quality Functional Deployment (QFD) to ensure we’re focused on customer needs; and Design for Manufacture (DFM) to ensure that new products are ready to be scaled.

Transforming user feedback into innovation

We maintain close relationships with customers and receive feedback from them throughout the product development process. We use feedback to understand customers’ future requirements and ensure these are factored into the design of the product. We use multiple channels to receive feedback from our customers including voice of customer, user testing and feedback forums.

In our goal to create products from the outside in we conduct official voice of customer (VOC) sessions for upcoming products which involves end users who utilise our products daily. When collaborating with end users, we facilitate the use of our products during field operations and training exercises to gather crucial insights for future product development. The valuable feedback obtained from these VOC sessions will play a pivotal role in guiding engineering team to create products that precisely cater to the needs of the end users, thereby enhancing their safety and wellbeing.

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